The categories

Who can enter?

The Awards are free to enter and you can choose as many categories as you wish (a separate entry must be put together for each). Self and third party nominations are welcome for all categories, and every category is open to both client-side and agency marketers.

This year the qualifying area has been extended to London and the Home Counties, including Essex, Hertfordshire, Bedfordshire, Buckinghamshire, Oxfordshire, Berkshire, Hampshire, Surrey, West and East Sussex and Kent.

1. Best Female Leader in Marketing

This category recognises the individual who has demonstrated marketing leadership in the course of the past year.

This is open to client-side and agency marketers who can demonstrate how their marketing leadership impacted the performance of their followers, their organisation and their products and/or services. The winner is one who demonstrates self-awareness, decisiveness in the face of challenging circumstances, the size of the marketing challenge tackled and the ability to inspire others around her. Submissions must tell the story of the leader’s journey – setting objectives, leading a change agenda, creating and implementing a strategy through others. It can also include the events – personal and professional – that have shaped this nominee’s route to her role as a Marketing leader. How many employers, promotions and years has this nominee experienced to attain a leadership role. Nominations for this category can come from teams, individuals or self-nominations.

2. Best Female Leader in International Marketing

This category recognises the individual who has demonstrated marketing leadership in the course of the past year in leading her team, organisation, products and/or services in brand in an overseas market. Nominations can come from marketing leaders who are either leading in the context of a UK brand outside the UK or a non-UK brand within the UK.

This is open to client-side and agency marketers who can demonstrate how their international marketing leadership impacted the performance of their overseas followers, their organisation and their products and/or services. The winner is one who demonstrates working across cultures, self-awareness, decisiveness in the face of challenging circumstances, the size of the marketing challenge tackled and the ability to inspire others around her. Submissions must tell the story of the leader’s international journey – setting objectives, leading a change agenda, creating and implementing an international strategy through others. Nominations for this category can come from teams, individuals or self-nominations.

3. Female Fast Track Marketer of the Year

This category recognises someone whose advancement through Marketing roles has been fast with a correlated expansion of responsibilities.

The individual will have less than 4 years experience as a marketing professional, and will demonstrate a comprehensive understanding and application of marketing best practice. They will have achieved tangible success with their product, brand or organisation, which should be clearly captured and presented as part of the submission.

Submissions must explain the marketing objectives and how these fit into the wider business strategy, indicate how success was measured, and quantify the impact on performance and return-on-investment. The submission should be supported by testimonials from senior management colleagues verifying the success achieved.

4. Best Female Marketer – Private Sector

This award recognises the best female marketer responsible for the most effective marketing campaign for a product or service in the private sector. Entrants will need to provide evidence of market understanding, research, and market and trend analysis undertaken. Also provide consumer insights and how all were applied to the campaign design. Judges will want to see an outline of the campaign’s core objectives, the creative approach and desired impact on the target audience. You’ll need to demonstrate the alignment of the tactical strategy with the campaign objectives, the process for setting the tactical strategy, the target audience(s) and messaging for each. And finally please provide details of the duration and results of the campaign.

5. Best Female Marketer – Not-for-Profit

This award recognises the best woman marketer responsible for the most effective marketing campaign for a product or service in the public sector, charity or not for profit sector. Entrants will need to provide evidence of market understanding, research, and market and trend analysis undertaken. Also provide consumer insights and how all were applied to the campaign design. Judges will want to see an outline of the campaign’s core objectives, the creative approach and desired impact on the target audience. You’ll need to demonstrate the alignment of the tactical strategy with the campaign objectives, the process for setting the tactical strategy, the target audience(s) and messaging for each. And finally please provide details of the duration and results of the campaign.

6. Best Male Marketer for Women’s Campaign

This award recognises the best male marketer responsible for the best innovative, creative and effective marketing campaign execution targeted at female consumers or decision makers. Entrants will need to provide evidence of market understanding, research, and market and trend analysis undertaken. Also provide consumer insights and how all were applied to the campaign design. Judges will want to see an outline of the campaign’s core objectives, the creative approach and desired impact on the target audience. You’ll need to demonstrate the alignment of the tactical strategy with the campaign objectives, the process for setting the tactical strategy, the target audience(s) and messaging for each. And finally please provide details of the duration and results of the campaign.

7. Best Female Marketer – Professional Services

This award recognises the best female marketer responsible for the most effective marketing campaign or project, for a product or service in the professional services sector.

This is open to client-side and agency marketers who can demonstrate how their marketing campaign or project, has added demonstrable value to the clients of the firm for whom they work.

Submissions must tell the story of the complete campaign or project journey – the setting of campaign objectives, implementation of the campaign and measurement of results and post-campaign analysis. The winner is one who best demonstrates how exceptional client service (internal or external) can be driven from the marketing function of a Professional Services firm.  Nominations for this category can come from teams, individuals or self-nominations.

8. Special Award for Contribution to Marketing

The winner of this category has been specially selected by the judges, for their outstanding contribution to marketing. This special award winner will be announced at the ceremony.

 

Deadline for entries: 22 September 2011

I’m passionate about what I do and I’ve worked really hard to achieve results, so it’s amazing to get recognition of that outside of work and by a community of respected peers. I’m absolutely chuffed to have won this award. Thank you WIM and CIM for the opportunity!
Charlotte Speller, Sage Pay
Winner, Best female marketer – commercial campaign, 2010