Judges

Read the top tips and interviews with the judges on how you can put together an award winning entry.

Chair of the Judges

Gail Gallie, CEO of Fallon London
Gail has worked in the areas of marketing, strategy, and advertising. She has worked both on the agency and client sides. She has worked across a broad range of subjects, but has developed a specialism in the area of media, arts, and young people, working for 8 years to advise the BBC on how best to connect with younger audiences.

Gail has much experience of creative development, both in terms of on- air identities, marketing and advertising materials, but also in the creative development of people and teams, having completed and devised many training modules in this area. She was former Head of Marketing at the BBC. Strategically she has delivered many projects, from major new launches such as CBeebies, the leading channel for pre-schoolers in the UK, to the strategic overhaul of the BBC News brand around the world. More

In 2008 she founded GallieGodfrey, a strategic consultancy delivering corporate and brand strategy campaigns and advice across both the public and private sectors, working on much government business as well as youth and arts organisations. She recently took up the role of CEO of Fallon London.

Anna Bateson, Director of Marketing, YouTube EMEA
Anna Bateson is Director of Marketing for YouTube in Europe, Middle East and Africa, showing users, advertisers and content partners the range and scale of what YouTube has to offer. She joined Google in May 2009, and has also worked across a range of Google’s display products including the Google Display Network, DoubleClick, AdExchange and AdSense.

Previously, Anna was Director of Viewer Marketing at ITV, the UK’s biggest commercial broadcaster, where she was responsible for all programme and channel brand communication on and off air.

Before ITV Anna spent four years at MTV Networks UK, where she finished up as VP Marketing across all the 9 channel brands that were launched at that time. Previously to MTV she worked as Marketing Director at Artsworld, the independent arts channel that is now SkyArts, WGSN the fashion information service, and Bloomberg – where she ran all the European marketing and sponsorship programmes.

Anna has a first in PPE from New College, Oxford, and lives in West London with her husband Max, and two children Delilah and Sid.

Helen Kellie, Chief Marketing Officer, BBC Worldwide
Helen Kellie is Chief Marketing Officer for BBC Worldwide and a member of the Executive Board, joining in October 2008.

Helen’s role is key to BBC Worldwide’s transition as it moves to become a more consumer-facing and brand based business around the world. She works across all BBC Worldwide business areas to build up its focus on consumer & customer insight, brands and marketing excellence.

She is responsible for prioritising BBC Worldwide’s MC&A marketing activity and spend around the globe; building the BBC brand and its portfolio of key content and service brands ensuring the company understands and makes the greatest impact on audiences worldwide and building our direct to consumer relationship management operation. More

Helen joined BBC Worldwide from its parent company, the BBC where she joined in 2000 as Head of Brand and Planning. In this role she led, for the first time, the consolidation of media and creative agencies for the BBC and the pan-BBC prioritisation of marketing activity. She was also responsible for leading the BBC brand and portfolio thinking both in the UK and internationally. Following this Helen was appointed Director of Marketing, Communications & Audiences for BBC Vision, where she presided over a 130-strong team of MC&A professionals supporting the Vision channel brands and all vision output. During this time she brought together for the first time the different professional disciplines of marketing, communications and audiences. Together they worked to establish a clear portfolio of 6 channels, support the evolution of those channels from a linear to a multi-screen experience and led the marketing integration between iPlayer, channels and programmes.

Before joining the BBC, she worked for household products giant, Reckitt & Colman (now Reckitt Benckiser) working in the UK before moving to global and European positions in New York and Paris. Helen lives in London and is married with two children and in her spare time (not that there’s very much!) enjoys most outdoor pursuits, spending time with the family, and all things food from cooking to eating.

Emma Harris, Sales and Marketing Director, Eurostar
Emma is Sales & Marketing Director for Eurostar, responsible for Eurostar’s multi sales channel strategy and all marketing activity in the UK and overseas. She joined Eurostar’s business sales team in 2001 from an FMCG background in the brewing industry and has risen through the ranks of the business including leading the Change Management programme to ensure the success of the move from Waterloo to St Pancras in 2007. In March 2009, she took on the marketing function, and soon faced the task of rebuilding the brand’s reputation after the Christmas disruptions. More recently she has led the negotiation for the 2012 sponsorship deal and the major rebrand launched in early 2011. Emma is a born and bred Londoner, keen Spurs fan and lover of all things involving good food and wine.

Andrew McKinlay, Director Global Marketing Operations & Agency Management, Nokia
Andrew has worked in marketing and advertising, on both on the agency and client sides. Having worked across most industries and internationally, he has specialised in the finance and technology sectors. For the last three years, Andrew has been working at Nokia building the Global Marketing Operations and Agency Management capabilities. He’s responsible for creating the environment in which outstanding global marketing communications are developed. He focuses on capability planning, financial management, marketing fulfilment, marketing performance management, knowledge management and creative production management. More

Before Nokia, Andrew spent time as a marketing consultant and eighteen years working in the advertising industry for Grey Global, Publicis Groupe and Saatchi & Saatchi in the UK and in Asia. Outside of work he can be found adventure motorcycling, cycling, coaching and refereeing mini rugby, clay pigeon shooting and supporting a youth based charity Resurgo Trust. He lives in West London with his wife and three children.

Allyson Stewart-Allen, International Marketing Partners
Allyson is an internationally-renowned business guru and media personality whose expertise in the fields of international marketing, US business and inter-cultural working is sought by European and US organisations growing their markets on either side of the Atlantic. Based in Europe for over 20 years, Allyson applies her fluency in French and German, and extensive consulting experience to the company she founded, International Marketing Partners.

Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services, food & drink, travel, consumer goods and industrial sectors. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions. More

Allyson is a best-selling author, and in addition to her recent 4-year slot on Sky News Business Report programme as the ‘Muse of Marketing,’ Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes.

She regularly makes keynote address at international conferences, and is a Programme Director at London Business School’s Centre for Management Development, recently being awarded the EFMD’s Excellence in Practice Award 2009 for her work there. She also serves as a judge of the US-based The Stevies® International Business Awards.

The judging process and rules

The judging process, involves a panel of expert practitioners, overseen by the Chairperson.
The event organisers are not involved in the judging process at any stage.
The judging for The Women in Marketing Awards is a two stage process.
The first round of judging will take place during September to establish a short list for all categories.
The short list will be published on the Women in Marketing website during early October.
The second round of judging will take place October.
The Winners will be announced at The Ceremony.
The judges for The Women in Marketing awards are practitioners from all sides of the industry. All judges have extensive experience of marketing either client side or agency.