Women in Marketing 2011: Diversity
6:30pm – 9:30pm, Wednesday, 9 March 2011
88 The Panoramic, 152 Grosvenor Road, London SW1V 3JL
2 hours CPD
About Women in Marketing 2011
Last year over 150 delegates at the Women in Marketing event were treated to an inspirational three hours of top quality presentations from leading experts in digital. At this year’s event, you’ll discover tips, tactics and strategies to increase your market share through targeting and segmentation, from a fantastic selection of knowledgeable experts.
| Member/Studying Member: | £37 |
|---|---|
| Student/Guest: | £42 |
Please inform the events team of any special requirements.
Alternative pay details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340 or email us.
About the event
How can marketers facing challenging economic times and increased consumer fragmentation build market share and brand loyalty through effective targeting and segmentation?
The successful implementation of diversity marketing is the way forward in an increasingly global market. At this event, leading experts will show you how to engage effectively with diverse markets and consumer groups; and you’ll discover trends, strategies and tactics to put into practise.
Speakers
- Kate Robertson, Chair of Euro RSCG UK Group – Marketing to men – Women: the New Men report
- Zena Martin, Managing Director, Acknowledge Communications – Marketing to BME, the Pink Pound and the disabled.
- Jane Silk, Marketing Director, Mature Marketing.co.uk – Targeting the older woman.
For full details of speakers, please see below.
Join us for a celebratory evening. You’ll be inspired, educated and will network with fellow marketers and business professionals from the London Chamber of Commerce at the London residence of Sir Paul Judge, the President of The Chartered Institute of Marketing.
Plus, collect 2 CPD hours.
Guest speaker
This year, Women in Marketing 2011 will be supporting WOMEN for WOMEN in the 100th year of International Women’s Day. Maria Andrews, Marketing Communications Director of WOMEN for WOMEN UK will be presenting at the event.
| 6:30pm | Registration, drinks and canapés |
|---|---|
| 7:00pm | Welcome from Ade Onilude, Event Organiser and Gail Gallie, Chairperson |
| 7:05pm | Kate Robertson, Chair, Euro RSCG UK Group – Marketing to men |
| 7:30pm | Zena Martin, Managing Director, Acknowledge Communications – Marketing to BME, the Pink Pound and the disabled |
| 7:55pm | Jane Silk, Marketing Director, Mature Marketing.co.uk – Targeting the older woman |
| 8:15pm | Maria Andrews, Marketing Communications Director, WOMEN for WOMEN UK |
| 8:25pm | Q&A session |
| 8:45pm | Networking and canapés |
| 9:30pm | Goodnight and goody bag |
About the venue
This years’ event will be taking place in Westminster at The Panoramic, a recently redeveloped high rise skyscraper which offers stunning views across the Thames.
As the London residence of Sir Paul Judge, the President of The Chartered Institute of Marketing, this venue and the exciting programme of speakers, makes this conference a must in any marketers’ diary.
Goody Bags
Every sophisticated event deserves a fantastic goody bag! Here are the details of what every attendee will receive after the conference:
- 15% discount voucher from Glam-net.com
- Euro RSCG Wordlwide will be supplying a copy of their Gender Shift report
- Further items will be added soon, keep checking back for details.
Chair of the event
Gail Gallie, CEO of Fallon London
Gail has worked in the areas of marketing, strategy, and advertising. She has worked both on the agency and client sides. She has worked across a broad range of subjects, but has developed a specialism in the area of media, arts, and young people, working for 8 years to advise the BBC on how best to connect with younger audiences.
Gail has much experience of creative development, both in terms of on- air identities, marketing and advertising materials, but also in the creative development of people and teams, having completed and devised many training modules in his area. She was former Head of Marketing at the BBC. Strategically she has delivered many projects, from major new launches such as CBeebies, the leading channel for pre-schoolers in the UK, to the strategic overhaul of the BBC News brand around the world.
In 2008 she founded GallieGodfrey, a strategic consultancy delivering corporate and brand strategy campaigns and advice across both the public and private sectors, working on much government business as well as youth and arts organisations. She recently took up the role of CEO of Fallon London.
Speaker Profiles
Kate Robertson, UK Group Chairman, Euro RSCG Worldwide
Kate Robertson is UK Group Chairman of Euro RSCG Worldwide. The Group includes Euro RSCG London, Euro RSCG London PR, Euro RSCG Riley, Euro RSCG Luxe, The Maitland Consultancy, The Conran Design Group and EHS Brann. In 2006 Euro RSCG Worldwide was named Global Network of the Year in the UK and in the USA. During that year Havas Global CEO David Jones and Kate led the assault on the global advertising account of Reckitt Benckiser winning the global assignment for all 297 of Reckitts brands.
Today with digital practice and innovation at the core of all its work, the UK group has over 800 clients, 160 of whom are FTSE Top 250 companies. Kate appointed the first two women MD’s of the UK Group – Tash Whitmey at EHS 4D and Holly Ward at EuroRSCG London PR. In 1958 her mother was the first woman in South Africa to be appointed to the board of a listed company.
Zena Martin, Managing Director, Acknowledge Communications
In 1998, Zena Martin left her management level advertising job at McCann Erickson, in New York, put all of her possessions in storage and moved to London by herself with one suitcase, no job, no work permit and only knowing a handful of Londoners. Fast forward over ten years later, after having worked her way up the British corporate ladder, and Zena is now the Founder and Managing Director of Acknowledge Communications Ltd, a Diversity and Corporate Social Responsibility Communications Consultancy.
Prior to launching Acknowledge, Zena was part of media group, WPP, in the UK, for three years, as a Hill & Knowlton (H&K) UK board director and the MD of two of its subsidiaries: Blanc & Otus London, a B2B and B2C technology agency; and piranhaKid, a youth and consumer agency. Zena was listed in PR Week magazine’s 2008 Power Book, “the definitive guide to the most influential people in PR,” and was a Chartered Institute of Public Relations (CIPR) Excellence Awards judge for three years, for the Corporate Social Responsibility (CSR) category.
Jane Silk, Director, Mature Marketing
Jane is a Chartered Marketer and qualified senior marketing professional who has worked in marketing and branding for over 20 years. Before moving into consultancy she was senior brand manager at Lloyds TSB Group; working on the launch of the brand following the Lloyds Bank and TSB merger and its wider group brands. She has been a marketing and brand consultant for national portfolios, including Scottish Widows, Cheltenham & Gloucester, Marks & Spencer, Warner Leisure Hotels and Boots.
As Mature Times marketing director and director of its consultancy arm Mature Marketing, she has established a reputation in the UK as a leading expert in marketing to older people. She has a unique insight into the needs, concerns, mind-sets, attitudes and lifestyles of the older generations.
Maria Andrews, Marketing & Communications Director, WOMEN for WOMEN UK
Maria has over fifteen years experience in the private sector in business development, marketing communications, advertising, new media and sales. Her extensive knowledge and expertise in forming relationships with blue chip businesses has enabled her to transfer her skills to the non profit sector.
She has an MA in strategic marketing and a passion for the empowerment of women and global issues which provides an integrated background to make a big difference in developing Women for Women’s communication activities.
A member of the Chartered Institute of Marketing since 2002 and now a fellow, she is committed to sharing knowledge and increasing the impact that effective marketing communications can achieve for organisations.
Sponsors
KevinAllenPartners are Growth Agents, transforming the way companies grow.
We are champions of the Growth Aspirant, people who seek to transform their companies through new ways to market, new thinking that creates where nothing existed before. We’re proud of the companies we work with, but even prouder of these wonderful individuals we’ve had the pleasure to support.
Growth for KevinAllenPartners means people realising their aspirations. It means wealth creation, energised communities, and a good life for the people of their company and their families. It is a noble cause. The pursuit of growth isn’t financial, or mechanical, it is an enterprise whose most important ingredient is human sensitivity.
Our goal is simple: To be an indispensible resource, through growth training and services, to help the Growth Aspirant win. Humbly, we have a few years experience to do just that.
Founder, Kevin Allen, made his name as a pioneering figure in business development on the international stage. Over twenty years with Interpublic Group he developed a unique blend of holding company credentials, large-agency network and worldwide brand stewardship experience. As Chief Growth Officer, Kevin created the first holding company-wide business development and collaboration programme, “Fireworks”. He led the IPG team for Nokia, drove McCann Worldgroup’s number one rated business development programme and also handled worldwide communication for MasterCard (the now globally famous “Priceless” campaign), Nestle, Microsoft, Deutsche Bank and Lufthansa. More recently as Lowe Worldwide’s Vice Chairman, his go-to-market strategy made it Ad Age’s “Turn Around Agency of the Year”. Kevin has been credited with creating some of the industry’s most influential and globally recognised practices, many of which are still in use today.
After years in the business of growth, Kevin judged it the time to gather this knowledge and enjoy the process of helping others to succeed. This decision was met with a bit of serendipity – the ability to satisfy a need for experienced, battle-tested growth capabilities and solve the conundrum of sustaining the full time costs and infra-structure in today’s challenging economic times.
KevinAllenPartners strives to sustain multinational networks of Growth Aspirants based on talent regardless of origin. We are therefore delighted to endorse the Women In Marketing Awards as a groundbreaking initiative that gives recognition to some of our industry’s brightest talent.
CIMCOM Creative Communications
CIMCOM is the Creative Communications Market Interest Group within The Chartered Institute of Marketing. The group provides a forum for creative professionals in marketing communications. Its central mission is networking, training and membership building in line with the Institute’s values and culture.
CIMCOM arrange numerous communications events throughout the year for members, as well as producing a newsletter and providing access to many services through the Institute, including a range of online journals, books and reports.
Aquent
Aquent is the world’s largest specialist creative, marketing and digital staffing firm. At Aquent, we believe a flexible workforce without borders makes sense, given specialized, skilled talent can solve marketing and design problems anywhere. Aquent is the global staffing agency for freelance/contract and temp-to-perm placement for marketing and design professionals. We have a number of offices in countries across North America, Europe, and Asia Pacific. Aquent’s corporate headquarters is located in Boston, Massachusetts. While our reach is global, we are experts at building local talent networks. We send clients the people they need, whenever they need them.
Our talent network includes more than 400,000 digital, marketing and creative professionals worldwide. Nobody represents a wider range of creative skill sets and developers, and no other firm can provide you with the people you need faster or more reliably than Aquent.
Distinguished Guests
Sir Paul Judge, President of the Chartered Institute of Marketing
Sir Paul is currently President of the Chartered Institute of Marketing and of the Association of MBAs, an Alderman of the City of London, Chairman of Schroder Income Growth Fund plc, the British-North American Committee and St Dunstan’s College and Deputy Chairman of the American Management Association in New York. He is also a Director of the United Kingdom Accreditation Service, ENRC plc, Standard Bank Group Ltd of Johannesburg, Tempur-Pedic International Inc of Kentucky and Abraaj Capital of Dubai. He was the key benefactor of the Judge Business School at the University of Cambridge.
Following his education at Cambridge and at the Wharton Business School, Sir Paul spent the first thirteen years of his business career with Cadbury Schweppes, working in the UK, US and Kenya and becoming Group Planning Director. In 1985 he initiated and led the £97 million buyout of the food businesses of Cadbury Schweppes to form Premier Brands which was successfully sold to Hillsdown Holdings and is now the UK’s largest food manufacturing company. He was subsequently a government appointed Member of the Milk Marketing Board and Chairman of Food from Britain.
He was also Director General of the Conservative Party, a Ministerial Adviser at the UK Cabinet Office and a Director of WPP Group plc, of The Boddington Group plc and of Grosvenor Development Capital plc. More recently he was President of the Chartered Management Institute (2004-5) and Chairman of the Royal Society of Arts (2003-6) and of Teachers TV (2005-8).
Michelle Brailsford, Co-President, London Local Network, European Professional Women’s Network
Michelle has been helping organisations get the most out of their human resources for over two decades. For the last six years, she has worked as a partner for Jupiter Consulting Group, a consultancy dedicated to ‘Adding Life Back Into Work’. Her passions include helping organisations build a coaching culture, developing leaders – especially building the competency, Political Savvy – and helping organisations spark and sustain change.
Michelle is also the Co-President of the European Professional Women’s Network, a non-profit dedicated to promoting the progress of professional women. For the last two years, she has led a team of 20+ volunteers in charge of Membership, Programming, Partnerships, Marketing and PR.
She has an MA, in Organisational Behaviour from Johns Hopkins University and a BA in Business from University of Maryland. In addition, she has training in Accelerated Learning techniques, NLP, and Change Management practices.
About European Professional Women’s Network
EuropeanPWN is Europe’s dynamic fast-growing online and offline networking and leadership development platform for professional women. EPWN-London is the network for professional women who want to connect… across boundaries.
- Across the boundaries of industry or function – members work in banking, media, law, technology, FMCG, hospitality, professional services, etc
- Across the boundaries of time and space – they have a strong online presence
- Across the boundaries of generation – they serve the entire pipeline
- Across the boundaries of culture – their members are from 90+ nationalities
The EuropeanPWN is a European wide women’s network whose mission is to promote women’s professional progress. Through their regional events and online community, their members Develop, Connect and Share.
Benefits include:
Personal and professional development opportunities including
- Over 600 events per year throughout Europe led by inspirational speakers, coaches and development specialists
- Access to research conducted in association with prestigious corporate sponsors
- 8 books published since 2003
Knowledge sharing
- Across the London chapter’s diverse and enthusiastic membership
- As well with the wider European membership; established networks in the 16 other European cities who are part of EPWN
- A state-of-the-art on and off-line networking platform
And networking events
- Every last Thursday of every month In London
- Ad hoc opportunities to network with other organisations including womenintechnology.co.uk, Women in Banking and Finance, and We Are the City
- Special invitations to forums, conferences and awards ceremonies
Christina Ioannidis, Founder and CEO, Aquitude
Christina Ioannidis is the founder and CEO of Aquitude, a leading people, organisational and market development consultancy. Aquitude’s client list includes FTSE 100 companies such as Shell, Barclays, Accenture, Mercer, Detica and PA Consulting among others.
Christina is the author of the recently published Your Loss: How to Win Back Your Female Talent. The book offers a hands-on blue-print for creating Gender Savvy organisations, reducing corporate losses and increasing revenues by the retention of female talent and customers.
Christina is also sought-after speaker and she delivers interactive and engaging keynote speeches at conferences worldwide. She is a thought leader in the subjects of gender-savvy leadership and talent management, effective product development and marketing, employee and customer engagement, as well as innovation and intra/entrepreneurship. She has been invited to comment on Sky News, Emirates News, The Sunday Times, The Observer, The Evening Standard, The Guardian, among others.
Joanne Nye, Founder, Glam-net.com
Glam-net.com is an online fashion boutique which stocks designer clothing, jewellery and accessories by talented new designers and less mainstream brands. The range bridges the gap between affordable fashion and premium priced designer wear.
‘The boutique is aimed at people like me, women who are in their 30’s, 40’s and 50′s who feel that affordable fashion is too ubiquitous and disposable’, says Joanne Nye, glam-net’s founder. Brands selected include Bandolera, Betty Jackson Two, David Meister, Gillian Julius, Kara Ross, Katherine Kwei, Laurel and Hotel Particulier.
Joanne was short listed for Best female marketer – Commercial Campaign at the Chartered Institute of Marketing Greater London Region’s Women in Marketing Awards 2010. She is a qualified marketer; having studied for her CIM Diploma and then her CIM Professional Diploma through the London School of Marketing. Glam-net.com is proud supporters of Women for Women International ‘Join Women on the Bridge’.
Patricia Macauley, Head of Cultural Diversity Central Office of Information
Doyin Atewologun, Doctoral Researcher, International Centre for Women Leaders Cranfields School of Management
Dr Yvonne Thompson CBE, President of European Federation of Black Women Business Owners